Geneva PLM Conference 2011, PLM Governance Benchmarking, PLM Standardisation - Milan, Change Control Process


2PLM Newsletter

John Stark Associates                                                                                                                                               June 20, 2011 - Vol14 #6

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Geneva PLM Conference 2011
by John Stark
The PLM Conference and Exhibition to be held at CERN in Geneva, Switzerland on September 6-7, 2011 has several unique aspects. For example, it addresses PLM across the product lifecycle: innovation; development; manufacturing; use/support; retirement/disposal. And, unlike many Conferences, in which there is one presentation from each organisation, the Geneva Conference includes, among a total of more than forty presentations in three tracks, seven presentations by speakers from one organisation (CERN), each addressing a different aspect of PLM.

The provisional Agenda also includes speakers from SMEs, as well as from larger organisations such as Bobst, Bombardier Transportation, EADS, European Commission, Givaudan, Merck Serono, Mettler Toledo, Salomon, Schneider Electric, SR Technics, Synthes and Varian Medical Systems.


If you're interested in how PLM works in the real world, and how you can improve PLM in your organisation, then this is the Conference for you.

A preliminary version of the Conference Brochure (1 MB, PDF) is available for 2PLM readers here. With about 70% of the speakers identified, we're now looking for additional speakers to address PLM issues not covered in the current version of the Agenda.

As for the PLM Exhibition, we're currently finalising the details of the participation of five exhibitors, and are discussing participation details with three other potential exhibitors. If you're interested in exhibiting, or sponsoring the Conference, please review the details here.

If you would like to attend the event, please register here.


PLM Governance Benchmarking
by Roger Tempest
The new PLM Governance Standard (see 2PLM June 06) provides a management framework to integrate board-level and operational PLM, and permeate visibility and governance throughout the extended enterprise. In parallel with this, there is now a demand from user companies to be able to show, in quantifiable terms, how well their organisation is set up for PLM. This will give the PLM Team all the factual data that is needed to fulfil the Board's requirements for management information.

Major corporations commit millions of euros or dollars implementing PLM, without any clear picture of how well this money is being spent. The questions go well beyond a simple need for "ROI", and cover the whole scope of PLM:-

  • "What, exactly, is achievable in PLM today, and in the future?"
  • "How well does our operational setup support our business strategy?"
  • "How do we compare with other companies in the functionality we provide?"
  • "How efficient are we in using budgets and resources compared to other companies?"

In an ideal world, you would be able to benchmark your implementation against a neutral reference model that would give an absolute comparison (a 90% score in one area, a 36% score in another) to show your implementation's strengths, weaknesses and improvement opportunities. However, industry-wide metrics for PLM do not yet exist.

The only practical alternatives are to rely on the industry experience of a specific consultancy or analyst; or to benchmark your company against a representative sample of other real PLM users. The PLMIG is therefore organising a collaborative benchmarking project that will run during the first quarter of 2012. There will be between 5 and 10 companies in the benchmark, to generate the comprehensive results that are needed; together with a structured framework to run the comparisons and process the results.

The benefits of benchmarking in this way are extensive. The exercise gives an unparalleled appraisal of your whole PLM implementation, from strategy to operations, and a thorough review of your PLM approach. The Benchmark results will give each PLM Team the external, independent material to show to the Board that PLM performance is competitive and well-directed, and that the costs and resources are well-used. They can be used to educate people within the organisation about the current and future PLM landscape, and provide explicit guidance about what the company should be doing in PLM.

Benchmarking on this scale and in this depth of detail has never been done before in PLM. It is intended for companies that are seriously interested in quantifying the strengths and weaknesses within their PLM landscape and that are willing to commit time and resources to do so. For its part, the PLMIG will provide the leadership, coordination, benchmarking parameterisation, and full documentation.

Preparation for the PLM Governance Benchmark begins now, with a 3-month 'Introduction and Pre-Registration' phase during which you can find out if your company would like to be involved. Obviously there will be a need to balance the logistics, but companies from any country in the world are welcome to take part. We may be able to establish a regional framework, or to run parallel benchmarks in Europe and the USA.

More information is available on the PLM web site or via


Roger Tempest is co-founder of the PLMIG. Membership of the PLMIG is available via

PLM Standardisation - Milan
by Roger Tempest
The series of PLM Standardisation events that launched in Gothenburg and Munich will continue with a workshop in Milan in September.

Presented by the PLMIG in partnership with Promise Innovation and Holonix, and hosted at a user location, the Milan Workshop will give Italian companies the chance to meet and discuss their PLM issues; to see how PLM is being applied in the Italian region; and to further develop the PLM Best Practice Library.


Participants will also receive the latest material based on the Gothenburg and Munich results.

There will be more information in the next issue of 2PLM, on the PLMIG web site, or via


The Change Control Process
by Scott Cleveland
About 25 years ago, an up-and-coming disk drive manufacturer was looking into software to manage their Engineering Change process.

Back then, the software was called Engineering Data Management software (EDMS). As part of my sales process, I would spend a great deal of time finding out about the company's Engineering Change process. I would map it out in a stair step fashion - the risers would dictate the logic required to go to the next step, while the steps indicated the activities that would take place.

As in most companies, anyone in this company could generate a Change Request. Then, an Engineering Manager would decide if they should move forward with the change. Lots of engineers were involved in the process and, after all of the approvals had been recorded, they would make the change on the factory floor.

Much to my surprise, there was not one person in their process with the responsibility to determine if it was financially feasible to make the change. Consequently, the company wasn't making a profit and went by the wayside.

My Thoughts....
After witnessing this situation firsthand, I always made sure to share the story so that this mistake would not be repeated.

It also taught me to ask the "what happens if" questions. It's pretty easy to see down the straight road to the end (released documentation), but what happens if someone makes an unplanned turn? Will you ever get to the end?

The most difficult part of a PLM implementation is to come up with the requirements. If you know what you want in a solution, and the software can deliver that solution, the rest is fairly easy.

Some key reasons why companies purchase a PLM solution:

  • It was taking far too long to turn around a change request. And, emergency change requests were often undocumented
  • Engineers spent as much time as one day a week just looking for information (documentation). If they didn't find it, they recreated it. If they did find it, they weren't sure if it was the latest released version
  • There was very little visibility into the progress of a change request. And, it took way too much time to determine the status of a change request
  • It cost, on the average, $2,500 per change request just to manage its progress. With PLM software in place, the cost can drop by an order of magnitude

While the economy slowly makes its recovery, this a great time to use PLM software to improve/manage your Engineering Change process to lower costs and increase revenues.

Your Thoughts....

How's your company's Engineering Change process? Great? An Improvement Opportunity waiting for action?

Scott Cleveland can be contacted on +1 408-464-6387



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PLM News

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Gerber Scientific, Inc. and Vector Capital Corporation announced that they have entered into a definitive merger agreement under which funds affiliated with Vector will acquire Gerber Scientific. Details  


Accelrys, Inc. reported financial results for the fiscal quarter ended March 31, 2011. GAAP revenue for the quarter ended March 31, 2011 was $34.6 million. Details

IGE+XAO announced 3rd quarter 2010/2011 (1st February 2011 to 30th April 2011) revenue of 5,748,394 Euros. Details 


Altair Engineering, Inc. announced an agreement with Bombardier Aerospace under which the aircraft manufacturer will expand its use of the HyperWorks suite. Details

AVEVA announced that SETAL Oleo e Gas has successfully implemented AVEVA Plant. Details

Centric Software, Inc. announced that the Sundance Catalog Company has completed the implementation of the Centric 8 PLM system from Centric Software, Inc. Details

Dassault Systemes announced that Alstom has selected its Version 6 PLM platform. Details

Gerber Technology announced that Jonathan & Fletcher has adopted Gerber Technology's YuniquePLM product lifecycle management software. Details

Intergraph announced that STX France Solutions has purchased SmartMarine Enterprise. Details

Intergraph announced that PTTME has standardized on Intergraph SmartPlant Enterprise solutions. Details

Intergraph announced that PV Shipyard has standardized on Intergraph SmartMarine 3D. Details

PARTsolutions, LLC announced that Albion Industries has embedded the PARTsolutions 3D sales configurator solution directly into its newly designed website. Details

SDL announced the release of SDL LiveContent 2011. Details

Siemens PLM Software announced Frers Naval Architecture & Engineering selected its NX and Teamcenter software. Details

TraceParts announced that DE-STA-CO offers 3D product models through Details  


Altium announced the release of the Altium Satellite Vault server application. Details

Arena Solutions announced the release of the Summer '11 version of its on-demand Arena application. Details

Cadence Design Systems, Inc. and Imec announced new technology that delivers an automated test solution for design teams deploying 3D stacked ICs. Details

CNC Software, Inc. announced Mastercam X5 MU1. Details

ETRAGE LLC announced the release of Plot Service for Windchill (PSW) PDMLink 10, INTRALINK 10 and Creo. Details

FACTON announced FACTON 6.1. Details

iBASEt announced a new "Product Lifecycle Management (PLM) Execution" platform through an integration with PTC's PLM suite. Details

IMSI/Design announced the debut of TurboViewer, a free app that allows fast viewing of native 3D DWG files on iPad. Details

The IntelliCAD Technology Consortium announced the release of IntelliCAD 7. Details

i GET IT announced an all-new packaged offering with 3Dconnexion. Details

Lattice Technology Inc. announced the release of XVL Studio Ver. 10.0. Details

MachineWorks Ltd announced the launch of Polygonica. Details

Mentor Graphics Corp. announced a common embedded software development platform. Details

NEi Software announced NEi Nastran for Creo. Details

OPEN CASCADE S.A.S. announced version 6.5.1 of Open CASCADE Technology & Products. Details

OpenText announced the release of a new version of OpenText Integration Center. Details

OPTIS announced that Jaguar Land Rover is using its SPEOS software tool to accelerate the design and development process at sites in the UK. Details

PTC announced availability of Creo 1.0 and delivery of the first set of Creo apps. Details

Siemens PLM Software announced Solid Edge software ST4. Details


Accelrys, Inc. announced an enhanced and expanded Partner Program. Details

Aras announced that NorthRidge Software has released Discover Innovator Community Edition. Details

CENIT announced that it has been accredited for Exalead CloudView. Details

Dassault Systemes announced the launch of a new integration with Synopsys. Details

Eurostep announced PartDB, a reseller of Share-A-space based in Daejeon, South Korea, as Share-A-space Partner of the Year 2010. The prize was presented to Prof. Soohung Han at the Share-A-space Forum in Stockholm in May 2011. Details

Etrage LLC announced that First Tech Direct LLC of Royal Oak, MI, has signed up to become a Value Added Reseller of Etrage's products. Details

Geomagic and Nikon Metrology announced a new cooperative agreement. Details 

 Product                         Lifecycle                         Management: Paradigm for 21st Century Product                         Realisation

Infor announced the Infor Partner Network. Details

ITI GmbH announced the availability of a new CAD interface for its simulation software SimulationX. Details

LMS International and InterAC announced a strategic partnership. Details

MasterControl Inc. announced plans for a strategic partnership with Yamatake Corporation of the Azbil Group in Tokyo, Japan. Details

OPEN MIND Technologies AG announced a renewed agreement with MachineWorks Ltd. Details

Planview announced that Planview Enterprise now integrates directly with IBM Rational Team Concert. Details

Siemens PLM Software announced a new ecosystem for Solid Edge and Femap application development partners. Details 


Accelrys, Inc. announced that its subsidiary, Accelrys Software Inc., has acquired privately-held Contur Software AB. Details

Autodesk, Inc. announced that direct access to download and purchase companion apps is available in AutoCAD 2012. Details

BigMachines, Inc. announced that BigMachines received a Positive rating in Gartner's report entitled "MarketScope for CPQ Application Suites, 2011." Details

Centric Software, Inc. annonced that two major industry publications have recognized Silver Jeans Co. for its innovation and strategic operations. Details

Creaform announced it is the 114th fastest-growing Canadian company in 2011, according to the Profit magazine Profit 200 list. Details

Elysium Europe SARL announced the expansion of its client-support services. Details

EON Reality announced the release of EON Experience Learning. Details

Eurostep announced that BAE Systems was announced a PM100 winner by Managing Automation in the Customer Mastery category for its Through Life Capability (TLC) Portal which uses Share-A-space. Details

FACTON Inc. announced it was named as a Cool Vendor for Product Design and Life Cycle Management by Gartner Inc. Details

Flow Science, Inc. announced the opening of an office in Japan. Details

Intergraph announced that Intergraph CADWorx Plant Design Suite 2012 is compatible with AutoCAD 2012. Details

MKS announced it was selected for inclusion in Gartner Inc.'s 2011 "Cool Vendors for Product Design and Lifecycle Management" report. Details

MSC Software Corp. announced that researchers in the CoRE Lab are performing musculoskeletal modeling and simulations powered by MD Adams. Details

Planview announced growth during the past fiscal year. Details

PTC announced it is teaming up with FIRST and the After School All-Stars to launch several new FIRST LEGO League teams in Las Vegas, Nevada. Details

Siemens PLM Software announced it invited Solid Edge and Velocity Series customers to be part of a new academic initiative. Details

VISTAGY, Inc. announced that its FiberSIM software won top marks in a study conducted by DLR. Details

VISTAGY, Inc. announced that it has been included in the Cool Vendors in Product Design and Life Cycle Management, 2011 report by Gartner, Inc. Details



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