PLM Moves Forward, PLM World Cup 2011, Value of PLM/ERP Integration and Collaboration (2), Managing Change


2PLM Newsletter

John Stark Associates                                                                                                                                               November 22, 2010 - Vol13 #17

Welcome to the 2PLM e-zine

This issue includes :

 RSS Feed for 2PLM

NB. If you are viewing this page as a guest you only have limited access to our community.
Please take time to register and you will gain a lot of additional great features including:
More SEARCH results, tags, newsletter archives, and much more. Not yet registered?  It's easy and it's free!

PLM Moves Forward in Thought and Practice
by John Stark
The second edition of Product Lifecycle Management: Paradigm for 21st Century Product Realisation is now complete and with the publisher. Writing it in parallel with consulting assignments took more than a year and didn't leave time for much else.


Once the book was finished, the first priority was to update LinkedIn and Xing profiles. This underlined how PLM has moved forward in both theory (the book) and in practice (consulting).


The second part of the second edition of the book addresses the "components of PLM" - products, processes, product data, PDM, PLM applications, people, methods, facilities and equipment, metrics, organisation. There's a chapter for each of these. In the first edition of the book, published in 2004, some of these components weren't even identified, and the others were addressed together in one chapter.


When the first edition of the book was written, PLM consulting assignments typically addressed one component of PLM, such as helping a company implement a PDM application. 


Now they address several components together:
  • "Implementation of Stage and Gate approach, and new product portfolio and product development processes, resulting in more products being brought to market annually, reduced development time, and fewer projects failing. Cycle times reduced by up to 90%, workload by up to 50%."
  • "Selection of common CAD and PDM applications for sites in Asia, Europe and US. Harmonisation of data files and documents. Development of procedures to eliminate errors prior to data loading. Significantly reduced data entry and data management costs."

Looking back, it can be seen how PLM theory and practice have progressed.

Looking forward to 2011, there are new opportunities. Whether a company is starting out in PLM, or expanding existing capabilities, it can build on the advancing theory and practice to improve PLM performance.

If you're interested in more details of how to achieve the benefits, contact John Stark at

PLM World Cup 2011
by Roger Tempest
Every four years the nations of the world come together and contest the football World Cup. Although the players on view are well supported when they play for their clubs, the World Cup format of national teams generates a far higher level of enthusiasm and support. PLM also spans the world, so why not raise the same level of enthusiasm in the business world by running a PLM World Cup in 2011?

This is not as fanciful as it sounds. If careful thought is applied, the analogy goes a long way.

If we accept that PLM is a business activity and not a sport, then the details fall into place. The 'tournament structure' has to be global, and the PLM Benefits Reference Model and PLM Standards initiatives will provide this. PLM standards, for example, are international, but people would prefer that meetings to develop them were held in their own country. This naturally gives rise to collected results for workshops in one country that can be compared to the results from another - and the start of national interest to see which good results each country can produce.

As this is PLM, some of the teams may be regions rather than nations. This is a very interesting point that was raised in the recent PLM in the USA series. Where exactly are the regions with most PLM success?

The USA would obviously enter, as would Germany and the Nordic region. These are recognised areas with extensive PLM activity and many advanced user companies. But where else in Europe? The UK, or France, or Italy? Would Asia enter one team, or several; or would they watch from the stands? And are there enough user companies to make a team from the Southern Hemisphere?

Football competitions usually have a pool stage followed by a knock-out stage. The PLM World Cup will also have a 'pool stage', but instead of 'matches' there will be a series of working visits to the 'players' (companies) in the respective teams. The aim is not to have a competitive scoring system, with one nation emerging victorious after beating all the others. PLM is about collaboration, and the 'goals' will be contributions to the common body of PLM knowledge.

The second stage will therefore be international consolidation of the regional results. No-one gets to lift a cup, but everyone gains from the new PLM metrics and standards, and the participants can take pride in the contribution they have made with their national or regional colleagues.


Perhaps surprisingly, national football teams actually have to enter for the World Cup. If Brazil forgot to do this, for example, they wouldn't be in the competition. In PLM the same is true - in order to be part of the regional PLM development you will need to let the PLMIG know that you are interested. The more companies that participate, the greater the groundswell of results as information is shared.

Beyond the football analogy, this kind of international collaboration will have benefits for everyone in PLM. Many large companies have done extensive work on their internal PLM standards, and will be able to see them incorporated into standards that apply to the whole industry. Regional work on PLM benefits will showcase the successes that have been achieved, and recreate the kind of user group relationships that once thrived.

The international consolidation will lead to a common framework for PLM metrics that is truly independent of supplier. The growing wave of publicity as the year progresses will reach outside the narrow PLM world into the business mainstream because of its impact on so many manufacturing companies. The greatest prize of all may be the discovery process that shows how the best PLM is being applied.

If you think your company might like to be involved in some way, then get in touch. The first meetings will be arranged via invitations, so we need to know who would like to receive them. It is important to hear from companies in America, because we may need a greater number to cover the logistics; and also, in general, from PLM managers who feel their countries are under-represented in PLM.

These initiatives are a very good way of becoming actively involved with the global PLM community. We will only know where the 'teams' will come from when we have the response, and we would like to exceed the 15 countries that were involved when the PLMIG was first formed.


Roger Tempest is co-founder of the PLMIG. You can register your interest and find out more information via

Maximizing the Value of PLM/ERP Integration and Collaboration (2)
by Dick Bourke
Our basic premise: Product Lifecycle Management (PLM) and Enterprise Resource Planning (ERP) are both powerful systems with unique purposes and functions. Both systems are required to manage the total lifecycle of a product.

Thus, the first step to maximizing the value of integration and collaboration is to understand the basics of each system. That is the focus of this part of the series. Comments on "how" and "when" will be discussed in later parts of this series.

Product Lifecycle Management
A product's lifecycle may start with the "first cocktail napkin" ideation, or more formal methods, and continues until the product is retired, which for many companies could occur decades later.

PLM systems have two basic purposes: (with the functions to support them):

  • To facilitate product development - using product design tools, often called authoring or creation tools, Computer Aided (X); engineering, design, manufacturing, et al.
  • To manage product knowledge over the product lifecycle - using a selected range of PLM applications

Several major organizational entities - in addition to product development - rely on PLM applications for accurate product knowledge:

  • Management - Portfolio and Project Management, for new product introduction
  • Operations - supported also by ERP and manufacturing execution systems (MES)
  • Vendors - Component & Supplier Management, often identified in supply chain management (SCM) systems
  • Customer - Requirements Management, often identified in customer relationship management (CRM) systems

The base PLM application is Product Data Management (PDM), which includes capabilities to store, secure, share and distribute all electronic forms of product knowledge for new and existing products. PDM application share and distribute product knowledge with electronic workflow tools with capabilities for eliminating paper documents.

A key function of PDM is to manage the engineering bill of material (eBOM) and related change information in a timely, accurate and properly structured manner for use by other systems, including ERP and MES. (More on this subject later in this series).


Definitions abound. My definition: A PLM system is an astute blend of processes (best practices), people (roles and responsibilities) and programs (PLM application elements) to facilitate product development and to manage product knowledge. In other words, as stated earlier - software is just an enabler.

When forging a company's tailored definition, potential users should consider:

  • There is little agreement on the definition of PLM
  • The scope of PLM is constantly expanding

Enterprise Resource Planning
The purpose of an integrated ERP system is to optimize the management of manufacturing to meet customer needs for high quality products with competitive pricing and delivery. The term evolved from the earlier term manufacturing resource planning (MRPII). Many of the functions are the same; some of the differences are by improved information technology, such as user interfaces.

The functions of ERP span an extensive range of applications for master scheduling, material and resource planning, order entry, shop floor scheduling, costing and financial reporting. Most ERP systems provide some of the product definition functions for the management of mBOMs, Routings/Work Centers and Engineering Change.

ERP systems, however, may not provide adequate detail to manage work-in-process, thus fueling interest in MES systems for more detailed information for managing work-in-process, including detailed reporting of activity.

ERP's definitions are more mature compared with PLM; however, ERP is occasionally incorrectly postured as a financial system. Not so, though most ERP systems include substantial accounting and financial management capabilities.

Differences and Objectives
The respective systems are different, yet both should contribute to achieving the objectives of reducing "Times to Market, Volume and Profitability."

Understanding the differences between PLM and ERP systems brings out why dealing with the cultural aspects may be as important as the technicalities, i.e., diverse users' attitudes and values.

Nevertheless, companies must accommodate the unique functions and processes of PLM and ERP and the individual needs of users as they progress into the integration scene.

For more detail, see Additional Sources of Information 

Contact Dick at

Managing Change
by Scott Cleveland
If Efficiency is doing things right and Effectiveness is doing the right things, then the first step in managing your business processes is to make sure that you are doing the right things. Next you need to determine the right way to do the right things. And, people need information in order to perform their activities. Adding time to this mixture means we need to do the right things in the right way at the right time and, the right information needs to get to the right person at the right time.

Change Happens
Innovation may drive new ways to deliver products or services - changing what is the 'right thing'. You may discover new and better ways to do the 'right thing'. Changing people involved in this process will change the dynamics. Information changes constantly, making it more challenging to get the right information to the right person at the right time.

Managing Change
Business processes are constantly changing. If you wish to effectively manage your business processes, you will need to account for and manage change. That means managing your processes will be an ongoing activity. And, it will really help if you have a champion helping drive your efforts [Think internal salesperson].

Now is not the time to 'just remain competitive', now is the time to establish your company as the market leader. Managing your processes more efficiently will lower costs and lead to increased revenues, and improve customer relationships. It can differentiate you from your competitors. It can be the key that allows your company to break out as the market leader.

Your Thoughts....

What steps has your company taken to be a market leader?


Scott Cleveland can be contacted on +1 408-464-6387


Small Ad Section


2PLM Newsletter introduces Small Ad section

We are now accepting small ads for this section of the 2PLM Newsletter. Up to 100 words and no graphics for $200/€150 per insertion. Discounts available for multiple insertions and repeat advertisers: please see 2PLM Sponsorship Opportunities for further details.






PLM News

sponsored by:   



Autodesk, Inc. reported financial results for the third quarter of fiscal 2011. Revenue was $477 million. Details

AVEVA Group plc announced interim results for the six months ended 30 September 2010. Revenue was £78.5 million. Details

Avatech Solutions, Inc. announced financial results for the quarter ended September 30, 2010. Total consolidated revenues were $16.8 million. Details

CENIT announced Q3 results. Details

Cimatron Limited announced financial results for Q3 of 2010. Revenues for the third quarter of 2010 were $8.7 million. Details

Lectra announced unaudited financial statements for Q3 of 2009. Revenues totaled Euro 48.2 million. Details

Mentor Graphics Corp. announced results for the fiscal third quarter ending October 31, 2010. Revenues were $238.9 million. Details


Ansys, Inc. announced that Red Bull Racing Formula One uses simulation software from ANSYS. Details

AVEVA Group plc announced a contract with OJSC Power Machines. Details

AVEVA Group plc announced a contract with Promon Engenharia. Details

Dassault Systemes announced that Bell Helicopter is using its V6 PLM platform. Details

Dassault Systemes announced that Flow International has adopted Dassault Systemes' V6 portfolio of PLM solutions. Details

Dassault Systemes announced that Mammut Sports Group AG has selected ENOVIA V6's Apparel Accelerators for Design & Development and for Sourcing & Production running on Microsoft SQL Server 2008. Details


Intergraph announced that Hyundai Engineering Co. Ltd. has implemented Intergraph SmartPlant Enterprise. Details

Intergraph announced that Eka Chemicals has selected Intergraph SmartPlant Enterprise solutions. Details

Kineo CAM announced delivery of the 1500th license of its software technology to Promation Engineering. Details

MSC.Software Corp. announced that RINA has selected MD Nastran. Details

Sopheon announced that Almarai has selected Sopheon's Accolade product life cycle management (PLM) solution. Details



aPriori announced aPriori 2010 r2. Details

Bunkspeed announced the release of Bunkspeed SHOT Pro. Details

CCE announced an extension to ODX libraries to read JT files up to Version 9.4. Details

CNC Software announced the release of Mastercam X5. Details

CNC Software announced the release of Mastercam Router X5. Details

Elysium Inc. announced the release of CADfeature 10.0. Details

Extensible CAD Technologies announced their new release of InspectionXpert for SolidWorks. Details

Informative Graphics Corp. announced release of its Brava! Enterprise 7 software for Microsoft SharePoint 2010. Details

INUS Technology, Inc. announced the release of Rapidform XOV2 Service Pack 2. Details

IronCAD, LLC announced the release of the IronCAD Design Collaboration Suite 2011. Details

IronCAD, LLC announced availability of "IRONCAD DRAFT". Details

LMS announced the launch of LMS Imagine.Lab AMESim Rev 10. Details

The ODA announced the release of version 3.4 of Teigha. Details

Pilgrim Software, Inc. announced the availability of SmartSolve 9. Details

Technia announced the availability of release 2010.3 of the TVC. Details



Aras and Kalypso announced a partnership. Details

Aras announced that the company has expanded operations throughout China, Hong Kong, Singapore and Taiwan. Details

AutoForm Engineering GmbH announced a new project in collaboration with Volkswagen. Details

Catalog Data Solutions announced solution integration with Selltis CRM. Details


 Product                         Lifecycle                         Management: Paradigm for 21st Century Product                         Realisation

Gibbs and Associates announced that its suite of GibbsCAM modules supports SolidWorks 2011 3D CAD software. Details

Luxion announced that KeyShot 2.1 supports native data import from Solid Edge ST3 and prior. Details

Pilgrim Software and PleaseTech Ltd announced an alliance. Details

SpaceClaim announced new resellers across the Mid-Atlantic and Mid-West regions. Details

3D Systems Corp. announced it added SolidVision to its network of 3D printers and solutions providers. Details



Autodesk, Inc. named Germany's Ritter Sport as Autodesk Inventor of the Month for November. Details

Dassault Systemes announced that Exalead has been selected by the U.S. Army Combined Arms Center. Details

Dassault Systemes SolidWorks Corp. announced that Bristol-Myers Squibb Company, DJO Incorporated, Draeger Medical, Kinematic Automation, MAKO Surgical Corp., and Southmedic Inc. are among the companies that use SolidWorks software products to automate design, analysis, and data management. Details

Delcam announced it is one of a number of organisations from the EU, Switzerland and Korea working on a cooperative R&D project titled FoFdation (Foundation for the Factory of the Future), to develop a universal information system for the "Factory of the Future". Details

EMC Corp. announced that EMC Documentum achieved VMware Ready status. Details

Geometric Limited announced an agreement with Dassault Systemes to integrate DELMIA's India Laboratory into 3D PLM Software Solutions Ltd, their joint venture company. Details

InnovMetric announced that five major Japanese, American, and German automotive OEMs daily use more than 100 PolyWorks software licenses each. Details

MasterControl Inc. announced it was named to the Utah 100. Details

Omnify Software announced that it received a 2010 Green Supply Chain Award. Details

Open Text Corp. showcased a new release of Open Text Everywhere with native client applications for Apple iPhone and iPad. Details

PTC announced it has been named the winner of the Fall 2010 TSIA STAR Award for Overall Operational Excellence in Technology Professional Services. Details

Siemens PLM Software announced an in-kind software grant with a commercial value of $195.5 million to Auburn University. Details



Brief lines


 To unsubscribe, please visit My account, - Newsletters- "manage my subscription" and untick the appropriate box.
 Subscription is free to registered users. Register now