PLM Benefits Reference Model, BPM Pitfalls, PDT Europe 2010, Single Greatest Benefit of BPM


2PLM Newsletter

John Stark Associates                                                                                                                                               October 11, 2010 - Vol13 #14

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PLM Benefits Reference Model
by Roger Tempest
It is time for the return of a visionary idea - the creation of an international Reference Model for the benefits of implementing PLM. A Model that is accurate, comprehensive, detailed, and accepted as an agreed industry standard.

The Model will be of use to everyone who needs to define and justify the benefits of implementing PLM, and to know that the results of an implementation are as good as those achieved by other organisations. It will help companies save time when identifying the benefits of PLM; make it easier to communicate about PLM; and provide a basis for management decisions about PLM investments.

The PLM Benefits Reference Model concept was first launched in 2006 with support from PTC and UGS (now Siemens PLM), who saw how useful the Model would be and hosted workshops in London, UK and Boston, USA. The idea was slightly ahead of its time at that stage because many people were looking for other answers (such as how to measure Capability and Maturity) from a benefits model. Those issues have now been resolved with tools such as the PLM Maturity Reference Manual.

The launch did produce the core structure of the Benefits Model, and there is now a much clearer understanding of how to generate its content. Creating the Model would be an ideal vehicle to build on the PLM in the USA findings that have been covered in recent issues. It is one of the most constructive ways to cross-fertilise the PLM experience in Europe and America, and produce a new metrics framework at the same time.

Such a complex, international project cannot be run by the PLMIG alone. It needs the input and support of major PLM user and vendor organisations to act as a Steering Group, to set the working framework of the Model, and the terms of reference of the project that will generate it.

The Steering Group will guide a global consortium of PLM users and vendors that form the core participation in the project, with a PLMIG development framework that allows smaller organisations to take part.

Steering Group membership allows far-sighted organisations the opportunity to:-

  • Influence the PLM Benefits Reference Model at its formative stage
  • See the true best practice state of PLM by meeting other members
  • Gain insights into your own PLM implementation and plans
  • Display a high profile in the world of PLM
  • Host meetings that advance the state of PLM knowledge

It has generally been recognised that this is a 'win-win' project that will help everyone involved in PLM - users, product vendors, service providers, consultancies and academics. According to some companies that have run PLM initiatives, the availability of a PLM Benefits Reference Model would reduce the time to identify and agree on a solution by more than 20%. In one case, a CFO complained of a delay of about 12 months in PLM implementation due to the lack of a common understanding of PLM benefits.

The first step is to talk to potential Steering Group members to discuss the structure and timescales of the programme. The scope and the structure can then be clarified. If you think that your organisation might like to take part then we would be glad to give you more information.


Roger Tempest is co-founder of the PLMIG. You can request more information via

BPM Pitfalls
by Scott Cleveland
In any project, you should be looking for a 'successful outcome'. In the case of Business Process Management, you should be looking for a customer focused outcome. Instead of looking at the business from the inside out, look at it from the outside in - from the customer's point of view.

Typically, when taking on a BPM project, you identify the process steps. You identify the activities at each step and the person(s) performing those activities. You identify what they need to perform those activities - tools, drawings, documents, etc. You identify their output - finished goods, new drawings, documents, etc. You look to eliminate non-value added tasks. You may even look to use software to automate some activities. But, have you looked at the customer touch points?  

How will your process improvements make it easier for your customer to buy from you? How will your process improvements increase customer satisfaction? How will you manage your customer's expectations?

A successful outcome is far more important than the methodology chosen to get there.

What does a successful outcome mean to your company?

More efficient business processes lead to increased revenues, lower costs and improved customer relationships. It can differentiate you from your competitors. It can be the key that allows your company to break out as the market leader.


Your Thoughts....

What steps has your company taken to be a market leader?



Scott Cleveland can be contacted on +1 408-464-6387

PDT Europe 2010 Conference
Eurostep is pleased to officially announce the PDT Europe 2010 conference to be held November 16-17 at the Microsoft Campus in Reading, UK.

This year's theme is "Standards based PLM for Global Innovation and Collaboration"

The programme has just been completed. To view the agenda please visit

Register by October 21 to receive a Euro 155 early bird discount!

Single Greatest Benefit of BPM
by Scott Cleveland
According to the 2009 BPM Market Report, the "single greatest" benefits from using BPM to date include "Automation of standard procedures and processes", "Ability to visualize, simulate and trouble shoot business processes", and "Change business rules and processes without impacting underlying applications".

My Thoughts....
I found the above very interesting. These people may have gone into their BPM project to minimize non-value activities and to automate activities where possible. But, after they had implemented their BPM solution, they identified some other very important benefits. Although most did identify automation as their single greatest benefit, I would bet that they hadn't expected the others.

Visibility has to be the most overlooked benefit.

Before implementing a BPM strategy, most companies have little visibility into their processes. Status is hard to come by. Inefficiencies are virtually invisible. Many companies hire a program manager to come up with this information.

However, after implementing a BPM solution, the status of a process can be found with the click of a mouse. You can easily see if a step is taking too long. And, you can automate the mundane activities that software can perform for you. You'll wonder how you ever functioned without it.

What does it all mean?

More efficient business processes lead to increased revenues, lower costs and improved customer relationships. It can differentiate you from your competitors. It can be the key that allows your company to break out as the market leader.


Your Thoughts....

What steps has your company taken to be a market leader?



Scott Cleveland can be contacted on +1 408-464-6387


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Think3, Inc. announced it joined the family of Versata affiliated software companies. Details    


Avatech Solutions, Inc. announced results for its fiscal year ended June 30, 2010. The Company reported revenues of $31.3 million. Details 


Arena Solutions announced the appointment of Steve Chalgren as the company's new VP of product management and strategy. Details

Cadence Design Systems, Inc. announced that Geoff Ribar will be appointed SVP and CFO of Cadence effective on or about November 1, 2010. Details

Siemens PLM Software announced John Fox joined the company as VP of Marketing for the Velocity Series portfolio of PLM solutions. Details



Accept Corp announced implementation of its Accept360 platform with Solution Labs. Details

Altair Engineering, Inc. announced that TADANO FAUN Group has selected the HyperWorks suite. Details

Ansys, Inc. announced that Snecma standardizes on ANSYS Workbench Technology. Details

AVEVA Group plc announced that Indian Oil Corporation Limited Bongaigaon Refinery (Assam) selected AVEVA Plant solutions. Details

Catalog Data Solutions announced that GAM, Inc. has selected its CAD download solution for their website. Details

Dassault Systemes announced that electric car manufacturer Tesla Motors is implementing ENOVIA V6. Details

Dassault Systemes announced that Senergy Group has selected Abaqus FEA software from SIMULIA. Details


MathWorks announced that Scania has developed a fuel-saving driver support system using MathWorks tools. Details

Mystic Management Systems announced that ensur has been selected by Athersys of Ohio and Cambridge Polymer Group out of Massachusetts. Details

Sescoi announced that WorkXPlore 3D has been selected by All Nippon Airways Co., Ltd. to distribute and share design information for Boeing 787 Dreamliner maintenance. Details

Siemens PLM Software announced that Irkut Corporation is expanding its deployment of NX software and Teamcenter software. Details

VISTAGY, Inc. announced the sale of FiberSIM composites engineering software to SOLVER Company. Details



ASCON announced KOMPAS-3D V12. Details

Autodesk, Inc. announced the availability of AutoCAD WS. Details

Autodesk, Inc. announced updates to the Autodesk SketchBook product line. Details

Centric Software, Inc. announced the Centric 8 Collection Book for Fashion iPad app. Details

CIDEON Software GmbH announced Version 6.1 of the SAP PLM Integration for MicroStation. Details

CONTACT Software GmbH announced that, with version 2.9.8, it has expanded its CIM DATABASE platform to include the product costing module. Details

Delcam announced it launched the 2011 version of Delcam for SolidWorks, its integrated CAM system for SolidWorks. Details

FARO Technologies, Inc. introduced the new FARO Laser Scanner Focus3D. Details

Geometric Limited announced the release of NestLib 2010 R3. Details

Inceptra announced its new PLM offering: PowerUP. Details

Intergraph announced SmartPlant 3D Materials Handling Edition. Details

LEDAS Ltd announced version 5.0 of LGS 2D. Details

Luxion announced the release of KeyShot 2.1. Details

Oracle announced Oracle's Agile Product Lifecycle Management (PLM) 9.3.1. Details

SofTech, Inc. announced that the latest release of ProductCenter PLM 9 has been certified for use with Autodesk Inventor 2010 and 2011 software. Details

SolidCAM Ltd. announced that SolidCAM 2010 SP2 is released. Details

Tech Soft 3D announced the initial release of its newest component software offering, HOOPS 3D Exchange (HOOPS 3DX). Details

T-Splines, Inc. announced the release of the T-Tools Organic Modeling Suite and T-Tools Subd to NURBS Converter. Details

VISTAGY, Inc. announced the release of SyncroFIT 2010. Details

Wipro Technologies announced the launch of Wipro Rapid Trials platform. Details

ZWCAD Software Co., Ltd announced the release of ZW3D 2010. Details



Actify, Inc. and Tech Soft 3D announced that SpinFire 9.0 is the first application to feature the new HOOPS 3D Exchange technology. Details

Actify Inc. announced the introduction of an open source SharePoint-based solution developed in collaboration with Aras, Razorleaf and Microsoft. Details

aPriori announced the signing of agreements with Applied CAE Ltd. and Majenta Solutions Ltd. Details

Aras announced that MTSC has joined the Aras Partner Program. Details

Delcam announced that the 2011 version of Delcam for SolidWorks has been awarded Certified Gold Product status by Dassault Systemes SolidWorks Corp. Details

 Product                         Lifecycle                         Management: Paradigm for 21st Century Product                         Realisation

FARO Technologies, Inc. and Carl Zeiss Industrial Metrology announced the launch of the Innovative Solutions Network. Details

Lightworks announced that Graebert GmbH has become a Lightworks customer. Details

MasterControl Inc. and Factorytalk announced a partnership. Details

Materialise Dental and Vatech America, Inc. announced a strategic partnership. Details

Siemens PLM Software and ZWCAD Software Co. Ltd. announced the licensing by ZWCAD of Siemens PLM Software's D-Cubed software. Details



Accept Corp. announced it has been recognized by IDC as an "innovative information access company to watch with annual revenue under $100 million." Details

ANSYS, Inc. announced a Software 500 ranking of 92. ANSYS had 2009 software revenue of $516.9 million. Details

Autodesk, Inc. announced that PearlLED is using Digital Prototyping software from Autodesk, Inc. Details

Lectra announced it received Euro 15.1 million from calls on bank guarantees following the October 2009 award rendered by the International Arbitral Tribunal. Details

Objet Geometries Ltd. announced that it has achieved the ISO13485:2003 certification for medical devices. Details

The Open Group announced the formation of its Quantum Lifecycle Management (QLM) Work Group to further develop open standards and architecture that will enable the next leap beyond Product Lifecycle Management (PLM), closing information loops across all phases of all kinds of lifecycles. Details

MSC.Software announced that China Information World awarded the Readers Choice Award to MSC.Software. Details

MSC.Software announced that McMaster University is gaining excellent results with Marc simulation software. Details

RAND North America announced the rebranding and relaunching of the company as Inceptra. Details

SensAble Technologies Inc. announced that Journal of Dental Technology has named the SensAble Dental Lab System as one of its 2010 WOW! Products. Details

3D Systems Corp. announced that it acquired Bits From Bytes Limited. Details 


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