PLM 2011 SOTA Workshop, CEO Briefing, PLM World Cup, Value of PLM/ERP Integration and Collaboration (3)


2PLM Newsletter

John Stark Associates                                                                                                                                              December 6, 2010 - Vol13 #18

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PLM 2011 State-of-the-Art Workshop
by John Stark
In recent months, we've been asked by people from many countries about achievement of business benefits with PLM. Some of the specific benefits they ask about are different, but the list usually includes improved innovation, cost reduction and increased revenues. As a result, we've included a section about business benefit achievement in the recently launched PLM 2011 State-of-the-Art Workshop.

In the early years of the 21st Century, PLM was a solution to a specific technical problem. In the second decade, it's becoming a company's product deployment capability and the management system for its products. With PLM evolving and expanding so fast, the Workshop is aimed at helping participants understand the current PLM State of the Art, identify high potential areas of PLM that are key to achievement of business benefits, and plan the next steps of their PLM projects.


The Workshop is in four parts. The first part shows how PLM evolved over the years from 2001 to 2011. The second part describes the components, vision and business-level best practice of PLM in 2011. Part 3 outlines typical PLM strategies and activities in 2011. The fourth part addresses best practices for making progress with PLM in 2011.

The PLM 2011 State-of-the-Art Workshop has been designed to be presented in a one-day or two-day on-site format. A half-day web-based presentation is also available.


For more details of the Workshop, contact John Stark at

CEO Briefing Document
by Roger Tempest
The CEO and the board are far removed from most PLM implementations, and their attention span is very short. If an issue arises that the board needs to act on, you have the challenge of trying to explain all of its detail, and the PLM context, as fast as you can.

It is easy to be concise about the issue. The issue is important for the business, and urgent enough to need their attention. The issue is the part you want the answer to. The difficulty is that you also have to give them the PLM background, and this tends to expand into a long and diffuse explanation.

It would be much easier if you could stick to the point you want to make, and simply give them a document that shows them the PLM side. It would take less time, and they could concentrate and act on what you are saying, without being side-tracked.

That is the purpose of the Q4 2010 PLM Journal. It has been written as a CEO Briefing Document, so you can confidently talk to any board member or VP about your PLM implementation. If the VP is PLM-aware, you will have no problem. If he or she asks "What is PLM?", then give them the Briefing Document.

The CEO Briefing Document is very concise - it has 5 pages of text, plus an Appendix with some PLM examples. It is written from the CEO viewpoint, and complements the advice for PLM managers in the Q3 2009 PLM Journal that covered the practicalities of upward management.

The text runs seamlessly through four headings:-
  • Why PLM?
  • PLM Overview
  • Management and Technical Issues
  • How to Direct your PLM Team

and is completely generic - it can be read by any CEO in any industry.

As it is a PLMIG publication, it is supplied as a Word document. This means it can be personalised for your company, to increase its power; and the text can be turned into a slide presentation, if that is what the board requires.

The Q3 and Q4 2010 issues of the PLM Journal will be published by 10 December, and are provided as part of PLMIG Membership for 2011.



Roger Tempest is co-founder of the PLMIG. Membership of the PLMIG is available via

PLM World Cup
by Roger Tempest
The PLM World Cup article in the previous issue of 2PLM highlighted two global initiatives for 2011 that will generate neutral, effective standards and metrics for PLM.

The first workshop in the series is being arranged for the Nordic region, and invitations are being sent out to set up a follow-on event in Germany. There has also been feedback from the USA, where we need as many responses as possible because we may arrange a 'roadshow' format to reduce the travelling for participants.


The World Cup analogy should not hide the fact that these events will make a huge contribution to the general body of PLM knowledge. This will be the first time that international workshops have been consolidated in this way. Participants in any country will see the results of all of the other global workshops, and their input will be incorporated into standards that apply to the whole industry.

If you would like more information, or would like to join your national 'team', you can let us know via


Maximizing the Value of PLM/ERP Integration and Collaboration (3)
by Dick Bourke
As an extension of Peter Drucker's perspective ("do the right thing and do it right") stated in our first issue, consider his corollary as a starting point for this column:

   "The most efficient way to produce anything is to bring
    together under one management as many as possible of
    the activities needed to turn out the product."

In that spirit, let us examine two key elements:

  • Integration - unifying related systems to facilitate timely exchange of data
  • Collaboration - working together to achieve economic manufacturing and supply chain management, and efficient product development .. our focus now

Introducing Collaborative Product Development (CPD)
A driving motivation is ever-increasing outsourcing of the design and manufacturing functions throughout a company's virtual enterprise. Outsourcing recognizes that innovative product ideas come from not only the company's internal functions - but also from customers, partners and suppliers. All parties can contribute expertise working together to develop a higher quality product, while reducing time and costs - if given the opportunity.

The CPD approach eliminates many of the problems caused by serial design processing, the often cited .. throwing the prints over the wall to manufacturing after an engineering design is supposedly complete.

CPD is an approach in which design and manufacturing engineers and others work together in parallel before engineering releases the product to the virtual enterprise. An efficient CPD relationship provides an excellent opportunity to consider all elements of a product's lifecycle in the early design stages, such as requirements, quality, cost, maintainability, to cite a few.

CPD helps companies to deal with two widely accepted axioms:

  • The early stages of product development account for 70-80% of committed product cost
  • Engineering changes later in the product lifecycle become exponentially more expensive to incorporate, that is, after a product has taken physical form in manufacturing or at supplier facilities

Resolving product design issues and developing improvements while a product is still in a digital state is clearly a desired best practice. Thus, the values gained with efficient CPD will be higher quality product at a lower cost and a speedier release to the virtual enterprise. 

Software Enablers
An abundance of proven, commercially available software is now available. Software enables efficient coordination and selective sharing of product information throughout the virtual enterprise. For collaboration, choices range from e-mail and other asynchronous methods to more interactive (synchronous) methods. For instance, using PLM capabilities for automated workflow routing, visualization and markup of 3D CAD models to achieve timely product design reviews among geographically dispersed design teams.

Therefore, selecting and using the right software is a step to gain the values of efficient collaborative relationships. A company might acquire highly capable software, but still not achieve a high level of efficiency, i.e., value, without a devotion to best practices and processes.

Improving practices and processes should be a prime motivation to develop these relationships and to gain the values for your company's efforts, for example:

  • Cost reduction - save travel time and cost by eliminating on-site meetings; i.e., virtual co-location. Some physical co-location, nevertheless, may still be advisable for individual circumstances
  • New Product Introduction - cut engineering change order processing by over 50% to support the key strategic objective to reduce Time to Market

It Takes More than Software
Many factors - both technical and cultural - affect attaining a high degree of efficiency in collaborative relationships. A vital key to achieve true efficiency is confidence in the quality of data flowing through the systems. Lack of confidence among team members causes continual questioning and correcting data, wasting time, money and user's patience.

Trustworthy, continuous communication in an environment of widely diverse personnel with differing motivations, values and attitudes is mandatory. Cultural aspects will be (not may be) as significant as the technical (software) capabilities to gain efficient collaboration and integration.

Just ask any experienced user.

The next issues will examine integration and collaboration in more detail, next year, after the holidays. Now, I wish you a prosperous holiday season.

For more detail, see Additional Sources of Information

Contact Dick at


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PLM News

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Ariba, Inc. announced a definitive agreement to acquire Quadrem. Details


Delcam announced the appointment of David You as the Vice General Manager of its Delcam China subsidiary. Details


Ansys, Inc. announced that Mann+Hummel has licensed Ansys Engineering Knowledge Manager. Details

Catalog Data Solutions announced that Bay Fastening Solutions, Inc. has selected its Catalog and CAD download solution. Details

Centric Software, Inc. announced that Christine Laure has selected Centric Software, Inc. to provide its product lifecycle management (PLM) system. Details

Dassault Systemes SolidWorks Corp. announced that CYBEX International Inc. is using SolidWorks software. Details

Fishbowl Solutions announced that it migrated a global supercomputing leader's engineering systems from PTC's Pro/PDM to Windchill PDMLink. Details

Pilgrim Software, Inc. announced that United Drug plc expands use of Pilgrim Software solutions. Details

Siemens PLM Software announced that Daimler AG has selected CAD Software from Siemens as their standard for their worldwide vehicle development. Details

Siemens PLM Software announced a Wright Medical Technology, Inc. Teamcenter case study. Details

VISTAGY, Inc. announced the sale of FiberSIM software to Quickstep Technologies Pty Ltd. Details



Cameleon Software announced its upcoming application, Cameleoncloud CPQ for Salesforce, for the iPad and iPhone. Details

CCE announced an update to its ODX Libraries to support SolidWorks 2011. Details

Concurrent Systems Inc. Ltd announced the release of DDM 2010.2. Details

Dassault Systemes launched the latest release of V6, V6R2011x. Details

Dassault Systemes announced the availability of Abaqus 6.10 Extended Functionality (6.10-EF). Details

Dynamic Design Solutions announced the release of FEMtools 3.5. Details

EOS announced the EOSINT M 280. Details

Extensible CAD Technologies announced release of InspectionXpert First-Article SP2.4. Details

Formtek announced version 5.4 of the Formtek | Orion 5 product suite for Windows and Solaris. Details

Lattice Technology Inc. announced the availability of the XVL Technical Illustration Suite and the XVL Technical Collaboration Suite. Details

Nikon Metrology announced the ShuttlePix P-400R digital microscope. Details

Pointwise announced the latest release of its Pointwise CFD meshing software. Details

SensAble Technologies announced FreeForm Version 11. Details

3D Systems Corp. announced the ProJet 6000 series. Details


Altair announced the signing of an agreement with Mindjet to offer its visual information mapping tool, MindManager, through the HWPA. Details

Aras announced a development partnership with Trubiquity. Details

Cadac Organice APAC announced a partnership agreement with Clayko. Details

CADENAS GmbH and Cadenza Software announced a partnership. Details

Cimatron Limited and LEDAS Ltd announced a partnership. Details

Geometric Limited announced the appointment of Digitek as its authorized reseller of DFMPro in Korea. Details

Luxion announced that PTC has elevated Luxion to the Gold tier in PTC's Partner Advantage Program. Details

 Product                         Lifecycle                         Management: Paradigm for 21st Century Product                         Realisation

Luxion announced native support inside of KeyShot for Autodesk AutoCAD, ALIAS and Inventor. Details

PROSTEP AG and Anark Corp. announced a new partnership. Details

Selerant announced a new integration with its web-based Product Lifecycle Management (PLM) solution, DevEX. Details

Tata Technologies and The vdR Group Inc. announced an agreement to develop, sell and deliver Partrieve, a product data intelligence solution. Details

3Dconnexion announced support for SolidWorks 2011. Details

3D Systems Corp. announced it added EmberSurge to its network of 3D printers and solutions providers. Details



BigMachines, Inc. announced that BigMachines was selected as the Best Sales Enablement Program of 2010 by the Sales & Marketing 2.0 Award judges. Details

Cameleon Software announced the opening of a new office in London. Details

Dassault Systemes announced that it was informed by Daimler A.G of its decision to select CAD from Siemens. Details

Delcam announced it signed a non-legally binding memorandum of understanding with Marcam Engineering GmbH. Details

Endeca Technologies, Inc. announced that it was named one of the top 100 companies in the digital content industry by EContent Magazine. Details

Endeca Technologies, Inc. announced that it scored a "Strong Positive" rating in the Gartner MarketScope for Enterprise Search. Details

EPLAN Software & Services announced a new sales office located in the Houston facility of its parent company, Rittal Corporation. Details

Geometric Limited announced that it has upgraded to the latest ISO 9001:2008 standard for quality management systems for engineering services. Details

The November 2010 issue of India's Logistics Times highlighted PLM. The Cover Story, "Product Lifecycle Management, The Pertinent Factor", starts on Page 28. Details

Mentor Graphics Corp. announced the acquisition of certain assets of CodeSourcery, Inc. Details

PARTsolutions, LLC announced the completion of the Anderson Instrument Co. online product catalog. Details

Prion announced 10 years of Prion Switzerland. Details

PTC announced a MOU with Tongji University to establish a PTC academy. Details

Roland DGA announced it formed a Strategic Accounts Team focused on its UV-LED Inkjet, Engraving and 3D Products. Details

3D Systems Corp. announced plans to commemorate and celebrate its 25th anniversary. Details


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