Definition of PLM, Joseph Whitworth's Views of PLM, Governance Benchmark Pre-Registration [2], PLM Evolution


2PLM Newsletter

John Stark Associates                                                                                                                                               November 7, 2011 - Vol14 #16

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Definition of PLM
by John Stark
Ralph Grabowski's upFront.eZine is always interesting, and two recent issues were no exception. Issue #709 contained an article titled "The Cloud is Dead", and Issue #710 contained responses from readers.

The responses show a wide range of views about the Cloud and its status. They also show the need for clear definition of what is meant by the Cloud.

A clear definition of PLM is just as important. In the recently published second edition of Product Lifecycle Management: Paradigm for 21st Century Product Realisation, Section 1.1 of Chapter 1 starts with the following four sentences.

PLM is the business activity of managing, in the most effective way, a company's products all the way across their lifecycles; from the very first idea for a product all the way through until it is retired and disposed of.

PLM manages both individual products and the Product Portfolio, the collection of all of a company's products.

PLM manages products from the beginning of their life, including development, through growth and maturity, to the end of life.
The objective of PLM is to increase product revenues, reduce product-related costs, maximise the value of the product portfolio, and maximise the value of current and future products for both customers and shareholders.

Often, a graphic can help increase understanding of a definition. For example, the PLM Grid graphic is used in the "PLM Paradigm" book. It can be seen here in the September 2011 issue of the EU IMS Newsletter. The Grid shows the 5 phases of the product lifecycle (Imagine, Define, Realise, Use/Support, Retire/Dispose) along the x-axis. The components of PLM (such as the PDM application, other applications such as CAD, business processes, product data, people, the product, etc.) are shown on the y-axis of the Grid.



John Stark is the author of Product Lifecycle Management: Paradigm for 21st Century Product Realisation, and can be contacted here

Joseph Whitworth's Views of PLM
by Roger Tempest
In the 19th century, Joseph Whitworth began his career as an apprentice in a machine tool factory, and went on to leave a legacy of standard measures and gauges that transformed the manufacturing industry of his time. As the fourth president of the Institution of Mechanical Engineers he continued his work in promoting engineering standardisation.

Move forward 150 years, and Whitworth's principles of accuracy, standardisation and improvement are just as relevant to PLM. Of course, PLM is much more complex than turning screw threads, but the current state of the PLM industry has many parallels with the "turned by hand, every screw thread is different" situation that Whitworth first encountered. Many might think that standardisation in PLM is long overdue.

The IMechE will continue the tradition of Whitworth and other pioneers as it hosts the next PLM Standardisation Workshop on December 01-02 at its headquarters in London. The IMechE is highly active in promoting the latest techniques and best practices in engineering, and its support for the PLMIG Workshop series extends the scope of this activity to PLM.

The London event continues the momentum generated by workshops in Gothenburg, Munich and Milan that have formalised an ever-increasing list of PLM standards and best practices. 

As always, the London Workshop will be completely interactive, so participants will drive the Agenda. Earlier this year, UK defence industry companies were looking for better ways to engage with the MOD, and some significant work on MRO and through-life support will be carried forward from Munich. There will also be a focus on the successes and problems of PLM implementation within UK companies; PLM Standards for the extended enterprise; and metrics for the benefits of implementing PLM.

Partnership with the IMechE creates a platform to address some wider issues about the PLM industry. How can professional bodies support the adoption of PLM, and what kind of organisation can promote the long-term needs of the user community?

The Workshop is open to delegates from any country, and from all types of organisation. The location at 1 Birdcage Walk is in the centre of London and well served by the public transport system. The event provides a 2-day, group-working format that always generates new best-practice material. I think Whitworth would approve.


Roger Tempest is co-founder of the PLMIG. Membership of the PLMIG is available via



Governance Benchmark Pre-Registration [2]
by Roger Tempest
Pre-Registration Forms for the PLM Governance Benchmark have been circulated to companies that have expressed an interest in participating. The next step will be for PLM managers to meet to agree the exact methodology, and be coached in how to use the benchmarking tools. This will ensure that everyone is happy with the work pattern and deliverables, and is prepared for when the Benchmark starts.

The Pre-Registration Form is a simple, structured template that allows you to paint an outline picture of your PLM environment that you can compare with everyone else's. Everyone who submits a form will see all of the others.

The companies that are involved so far are all multinational, and the benchmark will be on both sides of the Atlantic, so this will be a very interesting exchange of PLM information. There is no charge to be involved in Pre-Registration, and no obligation to take part in the future Coaching Workshop or the Benchmark itself.

If you would like to know how the benchmark will operate and who else might be involved, then fill in a Pre-Registration Form and keep in the loop. There is more information on the PLMIG web site or you can request a Form via

PLM Evolution
by Scott Cleveland
Product Lifecycle Management [PLM] software has its roots in Product Data Management [PDM].

PDM software is focused on managing engineering documentation - product data. PDM vendors were looking for a larger pool of prospects and realized that they could manage all of the documentation generated about products. Their marketing departments came up with a new category - Product Lifecycle Management.

What does the lifecycle of a product look like?

A product lifecycle begins with an idea. Marketing determines the product requirements. They need to determine the value of the potential product [the price they can get for it]. Other people in the company [finance, engineering & manufacturing] need to investigate whether they can manufacture the product for a low enough price so that they can make the desired profit margin.

If this looks good, the product can move forward. Engineering will pass their information [drawings, bills of materials, work instruction packages, etc.] to manufacturing. Manufacturing will order parts [purchasing] and plan the factory floor. Manufacturing will build products and do any required assembly and test. The company [engineering and/or manufacturing] will create user documentation. Sales will sell products. Manufacturing will manufacture the products and ship them. Support will provide customer service [maintain] until the end of the product's life.

PLM Software
PLM software products have a robust workflow component. This provides them with the ability to manage the creation, changes and vault storage of all product documentation, with each of these activities governed by its own process [workflow].

Some companies primarily use PLM to manage engineering information, but it can easily manage the lifecycle of a product. The biggest savings are in managing engineering information, but there are additional savings to be found in managing the information created in other departments.

My Thoughts....
PLM solutions have proven they can reduce costs, improve sales and increase profits. Why wouldn't you give PLM serious consideration?

Your Thoughts....
Why is your company not embracing a PLM project? Or, what made it take on PLM?


Scott Cleveland can be contacted on 

+1 408-464-6387    


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Dassault Systemes announced the acquisition of Elsys. Details

3D Systems Corp. announced it acquired from the Advanced Materials Division of Huntsman Corporation its RenShape stereolithography print materials and Digitalis rapid manufacturing 3D printer product line for $41 million in cash. Details



ANSYS, Inc. announced third quarter 2011 results with total GAAP revenue of $172.9 million. Details

Cadence Design Systems, Inc. announced results for Q3 of fiscal year 2011. Revenue was $292 million. Details

Dassault Systemes announced IFRS unaudited financial results for Q3 ended September 30, 2011. Q3 total revenue was 432.8 million Euros. Details

FARO Technologies, Inc. announced results for the quarter ended October 1, 2011. Sales were $64.8 million. Details

Hexagon AB announced Q3 2011 net sales of 521.2 MEUR. Details

The IGE+XAO Group announced consolidated revenues of Euros 22,323,743 in the 2010/2011 financial year. Details

Lectra announced unaudited consolidated financial statements for the third quarter of 2011. Revenues were 51.2 million Euros. Details

Open Text Corp. announced financial results for its first quarter ended September 30, 2011. Total revenue was $288.0 million. Details

PTC reported results for its fourth fiscal quarter and year ended September 30, 2011. Q4 non-GAAP revenue was $341.3 million. FY'11 non-GAAP revenue was $1,170 million. Details

Stratasys, Inc. announced results for the third quarter ended September 30, 2011. Revenue was $39.7 million. Details



Delcam announced it has expanded its training team in the UK with the addition of Paul Richards. Details 


ASCON Group announced that Plico chose 3D MCAD Software from ASCON. Details

Autodesk, Inc. announced that the European Southern Observatory (ESO) is in the midst of designing the world's largest optical telescope with help from Autodesk Vault data management software. Details

Catalog Data Solutions announced that E-Z LOK incorporated the CDS Catalog and CAD download solution in the website. Details 

Dassault Systemes SolidWorks Corp announced that Team ETHOS used SolidWorks Design and Simulation. Details

Eurostep announced that it won a PLCS project with the French Defense Administration (DGA). Details

Intergraph announced that DORIS Engenharia Ltda. has chosen Intergraph SmartMarine Enterprise solutions. Details

Mentor Graphics Corp. announced it completed deployment of its Capital product suite at Pilatus Aircraft Ltd., including integrating Capital with Siemens PLM Teamcenter. Details

MSC Software Corp. announced that MATIS Technologies utilized MSC Software's Adams/Car simulation solution. Details

MSC Software Corp. announced that PSA Peugeot Citroen selected MSC Nastran as its choice for nonlinear FEA. Details

PTC announced that BAE Systems, Inc. and BAE Systems, Ltd. Australia have selected PTC's PLM (product lifecycle management) solution as the cornerstone of its engineering product data management strategy. Details

Selerant announced agreements with the Taiwanese Ministry of Economic Development and the Chinese Institute for Food Science and Technology. Details

Sener announced that Seaplace acquired new licenses of FORAN V70. Details

WFX announced that F J Benjamin has signed on to WFX PLM On-Demand. Details  


Actify Inc. announced an update to its publishing platform, Centro 4.1. Details

Alcove9 LLC released v7 Intranet Search Engine for Engineering & Manufacturing. Details

Aras announced Aras Enterprise PLM for SolidWorks Enterprise PDM. Details

CD-adapco announced the release of STAR-CCM+ v6.06. Details

Centric Software, Inc. announced its product lifecycle management (PLM) collection management module, creating customer-specific product catalogs and assortments. Details

Docupoint announced DrawingSearcher 2012. Details

ETRAGE LLC announced that it has integrated the IFS Applications suite and the ShipConstructor CAD/CAM application with the Etrage Integration Server. Details

Formtek announced version 5.4.2 of the Formtek | Orion 5 SDK Pure Java API product for Linux. Details

Fujitsu introduced its first 2-in-1 display designed for both 2D and 3D usage. Details

Geometric Limited announced the release of CAMWorks 2012. Details

Gerber Technology announced AccuMark 8.5. Details

Informative Graphics Corp. announced Brava! 7 integration to EMC Documentum TaskSpace. Details

Inforbix LLC announced Inforbix Product Data Apps. Details

InnovMetric Software Inc. announced PolyWorks V12. Details

Intergraph announced the latest versions of SmartPlant 3D, SmartMarine 3D and SmartPlant 3D Materials Handling Edition. Details

KISTERS launched the 64-bit 3D ViewStation V11 including native 3D-CAD-viewer component for PLM integration. Details

Lattice Technology Inc. announced XVL Converter for 3ds Max version 5.0. Details

Luxion announced the release of its KeyShot plugin for Creo 1.0. Details

MasterControl Inc. announced the release of the new MasterControl Reference Model - EDM Jump Start. Details

MecSoft Corp. announced support for SolidWorks 2012. Details

MSC Software Corp. announced Adams 2012. Details

MSC Software Corp. announced its new release of MSC Nastran 2012. Details

NCG CAM Solutions Ltd announced the release of NCG CAM v11. Details

NovaQuest LLC announced VisiQuity. Details

OPEN MIND Technologies AG announced a new machining strategy in hyperMILL. Details

OPEN MIND Technologies AG announced a new version of hyperMAXX. Details

SDL announced the release of SDL Global Authoring Management System 2010 SP2. Details

SolidCAM announced iMachining. Details

Theorem Solutions announced its CADverter data exchange application for NX 8. Details

Theorem Solutions announced support for CATIA V5 R21. Details

TransMagic, Inc. announced TransMagic Release 9. Details

Zuken announced the CR-8000 PCB design product family. Details

Zuken announced an IC package and PCB design and analysis solution called Design Force. Details



Altair Engineering, Inc. announced that PBS Works has partnered with Intel Corp. to optimize its software for future Intel Many Integrated Core (Intel MIC) products. Details

Cimatron Limited announced a partnership with Iscar. Details

EMC Corp. announced a licensing agreement with C6. Details

 Product                         Lifecycle                         Management: Paradigm for 21st Century Product                         Realisation

FISHER/UNITECH announced it will offer Aras Enterprise PLM. Details

IronCAD, LLC and NEi Software announced availability of NEi Nastran for IronCAD. Details

PROSTEP announced that its network of partners is steadily growing. Details

SpaceClaim announced an OEM relationship with ITP. Details

Symetri announced their designation as an Autodesk Platinum Tier VAR, with MFG authorisation. Details

Tata Technologies announced a partnership agreement with Supermicro. Details 


Arena Solutions announced a 25% increase in total subscription sales for its third quarter. Details

Catalog Data Solutions announced a Brother International case study. Details

Delcam announced use of FeatureCAM by the Coventry Engineering Group. Details

EOS announced it has topped the 1,000 Mark for laser-sintering systems. Details

FISHER/UNITECH announced its acquisition of R&D Technologies, Inc.'s SolidWorks software business. Details

Hexagon Metrology announced the relocation of its Michigan Precision Center. Details

ITI TranscenData announced the release of their White Paper Publication: Managing CATIA V4 Obsolescence: Five Strategies for the Last-Minute Migration. Details

Modultek announced that the Number One PDM/PLM provider in Finland is Modultek, with Aton PDM and SolidPDM solutions. Details

MSC Software Corp. announced use of Adams by the University of California. Details

nCode announced that methods to predict the fatigue of composite materials will be introduced in the next release of nCode DesignLife software. Details

PROSTEP announced that, in September 2011, it completed an audit for certification according to DIN EN ISO 9001:2008 with success and without exceptions. Details

Rand Worldwide announced that ASCENT has been asked to publish and distribute several training guides authored by Autodesk. Details

Rose-Hulman Institute of Technology announced a $27.8 million in-kind software grant from Siemens PLM Software. Details

Siemens PLM Software announced a new partnership with Local Motors. Details

Sopheon plc issued an interim management statement. Details 


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