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John Stark Associates                                                                                                                               April 13, 2015 - Vol17 #6

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PLM-IRF Global Industrial Survey Results
by Roger Tempest
The PLM-IRF Global Industry Survey into the Future of PLM received 62 responses from 15 countries. This represents the largest collection of neutral views on the subject that has ever been assembled.

As the Survey had no prompts or suggested answers, the responses were always in the participants' own words. In the opinion of the authors, this approach has led to more depth of thought, and the expression of more original views and opinions, than would have been obtained from a more constrained format such as multiple choice.

The results have now been compiled into a Summary Document of some 50 pages that sets out:

  • the Current Shortfalls in PLM
  • what Manufacturing will be like in 2025
  • how PLM will need to change to support this

As foreseen in 2PLM 09 March (Future of PLM - Research or Sea Change?), the predictions for PLM fall into two areas: elimination of current problems, bringing the developments of the past 20 years to successful fruition; and new capabilities for PLM that will transform its scope and effectiveness.

The results are expressed in a narrative format, using the participants' own words, in order to capture the full breadth of ideas that are proposed. The list of headings is too long to reproduce here, but covers everything from high level Management and Leadership to more technical subjects such as PLM functionality and licensing.

The Survey has established the PLM Practitioners' view of the future of manufacturing industry, and the advanced PLM that will be needed to support it. The question therefore remains: "How will the PLM industry organise itself so that this potential is actually achieved?"

The latest information about the PLM-IRF initiative is on the PLM-IRF web site. Suggestions for how the initiative can be developed and supported are welcome via

PLM-IRF Calls for a Steering Group
by John Stark
The Global Industrial Survey was the first of * 5 Actions to Shape the Future of PLM * (2PLM Feb 23). The next two actions are:
  • Hold a Launch Meeting in the USA
  • Set Up a Steering Group

It now seems clear that the theme for the US launch meeting should be "The Future of PLM in 2025". This will be an opportunity for everyone to discuss the results of the Survey in detail, and to influence the way that the whole PLM industry moves forward.

The Steering Group will be made up of forward-thinking PLM specialists who will provide high-level guidance for the PLM-IRF initiative during 2015, and needs to be formed as soon as possible.

If you would like to support the "Future of PLM" meeting, or would like to be a part of the Steering Group, then please get in touch via

Search & Discover Solutions: Gaining Commitment -
How to Start

by Dick Bourke
You're fed up with wasting time in futilely searching for product data you need to do your job. So are your product design colleagues.

Now, you're thinking, "How do I justify a Search & Discover Solution (SDS)? It's all new to me."

In this column, I'll answer that question and explore some proven tactics to help gain commitment for an SDS.

Creating awareness for a product data search solution - don't start without it
The very first step is to create awareness that there is indeed a problem finding product data to support R&D efforts and that the problem is worth solving. Calling in an SDS vendor for a demonstration may seem like an easy answer. But timing is important. Hold that thought.

A prematurely proposed solution won't be considered, much less approved, if your colleagues and the C-level executives don't feel there is a problem. If that's your scenario, one viable strategy is to bring enlightenment from current industry experiences. For example, you can cite the findings of many research and consulting firms: Aberdeen, AIIM, IDC, Tech-Clarity and others.

Figures as high as 25% of an engineer's day being wasted searching (and often not finding) product data have been cited. CIMdata identified that engineers spend half or more of their time searching for data and then validating it. One source stated that they found it took eight searches to find the right document. Other unfortunate circumstances include the costs of recreating documents, and other ills, such as missing timely information.

Intensifying awareness of how useful search tools can be with a purposeful survey
Another way to build awareness is to conduct an internal survey to identify the time lost by knowledge workers in searching for information.

Be sure to include all knowledge workers - your allies - in other enterprise functions, not just in product development. You may need their support to justify an SDS investment.

Conduct your survey by estimating and documenting the potential time-savings of all knowledge workers based on the assumption of an implemented SDS.

Your product data search survey results can be translated into dollars to gain commitment
Then document your company's "missed opportunities," that is, painful episodes that cost time, money and status in the eyes of your customers. You should be able to use these examples to heighten emotional interest in the survey numbers. For example, customer service personnel in one company indicated losses of tens of thousands of dollars per job due to inability to answer customers' questions.

This research should yield quantified numbers that may be sufficient to gain a commitment to an SDS, but, claiming just time-savings may not resonate with C-level executives who approve new IT projects.

Dollarizing the time savings to heighten awareness is a valid tactic. For instance, with R&D headcount and salaries, estimate the time that can be saved and extend those figures. That should get some attention! From this result, you could also calculate ROI of an SDS.

One question that may arise is, "What can be done with the time savings?"

The value of improved knowledge worker productivity can be substantial, if the time saved is used productively .

Under "The right decision the first time" banner, Design Reuse is one of the most common values attributed to an SDS.

Other values include reducing product development times, risks and associated costs that contribute to achieving the company's strategic objectives, such as, "Reducing time-to-market."

To gain C-level commitment, relate the value of an SDS to tactical and strategic enterprise objectives.

Let's say another strategic objective is "To support innovation." Innovation certainly requires timely and complete access to all relevant data, access that can be facilitated by an SDS. The many research/analyst firms in the engineering and manufacturing space identified earlier emphasize the above sentiments.

Quantifying these "soft" values may be problematical; yet, well-explained "missed opportunities" that stir emotions should be helpful to gain acceptance of your business case.

So, think in terms of presenting the proposed values in terms of different C-level interests and strategic company objectives. While doing so, remember that the motivations of your colleagues may be different. You will need to recognize their issues to gain their support at a personal level in contrast to a C-level.

Building the business case for a product data search tool
The days of buying on a whim without a business case are over, if they were ever here. Note that Selling is not telling. One aspect is handling objections. That will be a crucial ability in your environment. One objection you might encounter from a once-burned C-level executive could be, "Didn't we already pay for these features when we implemented our PLM system?"

How will you be prepared to answer that objection and others?

Properly used, the sales presentations from SDS vendors can contribute to gaining commitment. As I stated earlier, the timing to introduce solutions is critical. Most vendor presentations that identify the problems their solutions address are valid - if properly related to the company's circumstances.

One final point - don't finish your project without a trial run or Proof of Concept to validate the values of an SDS before final contract commitment.

Permission Statement
Search & Discover Solutions: Gaining Commitment - How to Start is reprinted with permission from

For more information about SDS, contact Dick Bourke at


PLM Citations  
According to Google Scholar, as of April 11, 2015 Product Lifecycle Management: Paradigm for 21st Century Product Realisation, the most popular PLM publication, had been cited 525 times in journal articles, technical reports, books and theses.

In recent weeks it has been cited in:

  • M. Lederer, S. Gerber (Universität Erlangen-Nürnberg, Germany) ; Ein Empfehlungssystem für Prozessoptimierungen im Product Lifecycle Management als Ideengeber und Entscheidungshilfe für mittlere Manager Details
  • L. E. Redding, R. Roy, J. Menhen (Cranfield University, UK), C. J. Hockley (Defence Academy, UK) ; The Role of Maintenance, Repair, and Overhaul (MRO) Knowledge in Facilitating Service Led Design: A Nozzle Guide Vane Case Study Details


  • V. Nappi, H. Rozenfeld (University of São Paulo, Brazil) ; The Incorporation of Sustainability Indicators into a Performance Measurement System Details
  • P. Trebuna, M. Kliment, J. Markovic (Technical University of Kosice, Slovakia) ; PLM Systems, their Use and Application Software Portfolio Tecnomatix in Optimizing Production in Business Practice Details
  • L. Horváth and I. Rudas (Óbuda University, Hungary) ; Systems Engineering in Product Definition Details

Value Stream Mapping
by Scott Cleveland
Revenues are down [for whatever reasons], what steps will your company take to fix your balance sheet?

Your options are to increase revenues and/or cut costs or some combination of both. Most companies can find ways to improve both ways, but here I will address cutting costs.

One way to uncover costs is through Value Stream Mapping.

Wikipedia describes Value stream mapping as a lean-management method for analyzing the current state and designing a future state for the series of events that take a product or service from its beginning through to the customer. At Toyota, it is known as "material and information flow mapping".

All companies have processes in place to move from a quote to the customer to delivering a product or service to collecting cash.

The idea is to go through all of those processes to look for ways to become more efficient. Maybe you can eliminate an activity that doesn't appear to add any value to the process. Maybe you can find activities that can become more efficient. Maybe you can automate some activities. Maybe more control over your processes can improve efficiency.

Managing Processes to Cut Costs
Some alternatives include:

A paper based solution - These are hard to manage and don't provide good visibility into what is going on within a process.

BPM [Business Process Management] software - These provide control and visibility over your processes. A few of them even allow for document management [information flows].

PLM [Product Lifecycle Management] software - These products have process management features providing control and visibility over your processes. Adding to that, they do a good job of managing documents [information flows].

Contact me to learn more about Value Stream Mapping - let's see what makes sense for your company



Scott Cleveland can be contacted on +1 408-464-6387

In the Cloud?
by Scott Cleveland

There's a lot of chatter amongst PLM pundits about whether a PLM solution should be implemented in the Cloud. In my view, it depends .... There are reasons to implement in the cloud and there are reasons not to.

To me, cloud discussions are putting the cart before the horse ....

There are many decisions that must be made before this one should even be on the table. A company looking at possible PLM solutions must first determine if a PLM solution is financially feasible for their company. Most important, does the benefit of a PLM solution exceed the cost of purchasing and implementing the software? If it does, which PLM vendor should you select? You could go with a single vendor; you could purchase software and have a 3rd party do the implementation; or you could go with a 3rd party and have them purchase the software on your behalf.

What does your PLM project look like?

I recommend not trying to implement everything right out of the gate. Narrow the scope into phases that can be completed in less than 6 months. Long phases can lose the interest of your team and they can fail more easily. Once you have completed a statement of work for the initial phase and you are ready to install software, then it is time to make a cloud decision.

A few reasons to go with a cloud solution:
  • Uptime - Cloud service providers have uptime guarantees
  • Managed Support - They provide 24x7x365 support
  • Managed Services - They provide a firewall, backups and more
  • Minimized impact on your internal IT people

A few reasons not to implement in the cloud:

  • Security - Some companies have trouble trusting their business data in the hands of a third party and having it stored in a multi-tenant environment
  • Privacy - When you hand over your private customer data to a third party, you open up a whole series of legal questions surrounding your legal privacy obligations
  • Connectivity - Is your internet connection reliable?

My advice is to choose the solution that best fits the needs of your company. In the end, your selection may end up being a political decision .... 


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PLM News

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ESI Group announced that it is to acquire CIVITEC. Details

Hexagon AB announced the acquisition of Q-DAS. Details



CENIT announced that during the 2014 business year CENIT Group achieved sales revenue of EUR 123,394 k. Details

IGE+XAO Group announced that, over the first half of the 2014/2015 financial period, consolidated turnover for the IGE+XAO Group was 13,168,401 euros. Details

PTC announced that it expects revenue for the second quarter FY'15 ended April 4, 2015 to be slightly above the mid-point of the $305 million to $320 million guidance range. In addition, PTC announced that it is realigning its global workforce to increase investment in its Internet of Things business. Management expects approximately 7% of worldwide positions (approximately 450) to be repurposed or eliminated, and to consolidate select facilities. Details



CNC Software, Inc. announced that Meghan Summers-West has been appointed president. Details

EOS announced that Glynn Fletcher has been named president of EOS of North America, Inc. Details

KISTERS North America, Inc. announced that it hired James Eardly to manage North American sales and support. Details

PTC announced that Robert Schechter has assumed the role of chairman of the company's Board of Directors. Details



Apriso announced that Straumann will implement a DELMIA Apriso Paperless Manufacturing solution. Details

Aras announced that TVH Group nv selected the Aras solution suite. Details

Aras announced that Southwest Electronic Energy selected the Aras PLM platform. Details

AVEVA announced that TOTAL E&P Norge AS has chosen AVEVA Activity Visualisation Platform. Details

Dassault Systemes announced that El Corte Ingles has selected its "My Collection for Fashion" industry solution experience. Details

Gerber Technology announced that V.Grass has chosen to implement YuniquePLM. Details

Intergraph announced that CH2M HILL has chosen the Intergraph SmartPlant Enterprise software suite. Details

PTC announced that Vertu has replaced its legacy software with PTC solutions. Details

TraceParts announced that COVAL launched its mobile application with TraceParts. Details 


Autodesk, Inc. announced the availability of AutoCAD 2016. Details

AVEVA announced the latest release of AVEVA Diagrams. Details

BETA CAE Systems S.A. announced SPDRM v1.1.1. Details

CADENAS announced version 3.3 of its 3D CAD download portal PARTcommunity. Details

CCE announced updates of its ODX libraries with enhancements for Autodesk Inventor, SolidWorks, Solid Edge, and JT file formats. Details

CD-adapco announced wave6. Details

Concurrent Systems Inc Ltd announced DDM 2015.02. Details

Cortona3D announced RapidAuthor v. 8.0. Details

Datakit announced version 2015.2 of its CAD conversion interfaces, which supports new CAD formats. Details

Delcam announced PowerSHAPE Pro 2015 R2. Details

DP Technology Corp. announced ESPRIT 2015. Details

Elysium announced CATIA V5-JT DirectTranslator Ver.1.3. Details

Formtek announced that Formtek Auditing Extension version is now available for Alfresco 4.2. Details

Gerber Technology announced AccuMark 10. Details

MSC Software Corp. announced MSC Apex Cheetah. Details

Open Design Alliance announced support for Android 5 in the latest release of Teigha. Details

Oracle announced three new cloud services accelerators for enterprise project portfolio management. Details

PROSTEP announced version 5.1 of PDF Generator 3D. Details

Saffron announced SaffronStreamline. Details

VariCAD announced VariCAD 2015-1.09. Details

VCollab announced solutions to convert CAE Data to JT format. Details



ANSYS announced an agreement with EUROPRACTICE. Details

BlueCielo announced that Triumph India has become a member of the BlueCielo global Partner alliance. Details

CMstat announced a partnership with Digital Technology Co., Ltd. Beijing (Beijing Umeone Digital Tec Co., Ltd.). Details

Datakit announced that the beta release of Onshape's browser-based CAD environment leverages Datakit technology for 3D CAD model interoperability. Details 

 Product                         Lifecycle                         Management: Paradigm for 21st Century Product                         Realisation

Decernis announced a Consulting and Systems Integrator Alliance Agreement with Siemens PLM Software. Details

Elysium Co. Ltd announced a partnership with XPLM Solution. Details

MasterControl Inc. announced a partnership with IDESS. Details

Materialise announced a partnership with Kapstone Medical. Details

Siemens and thinkstep announced an integrated material management software solution. Details

TraceParts and Gstarsoft announced a partnership agreement for publishing CAD data. Details 


Arena Solutions announced that Steve Chalgren, Arena's vice president of product management & strategy, has been named to Supply & Demand Chain Executive's 2015 'Pros to Know'. Details

Boothroyd Dewhurst Inc. announced the 30th International Forum on Design for Manufacture and Assembly this June 2-3 in Providence, RI, USA. Details

CD-adapco announced its 35-year anniversary. Details

A jury awarded $150m to the family of a four-year old boy that died in a crash involving a Jeep Grand Cherokee in 2012. The Jeep was struck from behind by a truck, which ruptured its rear fuel tank causing it to ignite. Chrysler will pay 99% of the sum and the driver of the other vehicle 1%. Details

The Coordinate Metrology Society announced Dana Bowman, retired Sergeant First Class and member of the U.S. Army's Golden Knights parachute team, will serve as the keynote speaker at the 31th Annual Coordinate Metrology Systems Conference, July 20 - 24, at the Diplomat Hotel in Hollywood, FL. Details

Creaform announced that it won the Red Dot Award: Product Design for 2015. Details

Dassault Systemes announced that its 3DEXPERIENCE platform for Academia is available on the cloud. Details

ESI Group announced the acquisition of the assets of Picviz Labs. Details

Gerber Technology announced a test drive launch of YuniquePLM In The Cloud, a fashion-specific PLM solution available on Amazon Web Services. Details

GM announced that "Vehicle crash models may consist of 6 million to 7 million elements, and take advanced supercomputers several hours to put through a simulated test." Details

Lantek announced application in the manufacture of metal furniture and home appliances. Details

Lectra announced that Politecnico di Milano will incorporate DesignConcept and Diamino into the school's curriculum. Details

Linx-AS, LLC announced the addition of Klaus Brettschneider as director and SAP PLM practice leader. Details

McMaster University announced an in-kind software grant from Siemens PLM Software with a commercial value of more than $458 million. Details

Siemens PLM Software announced that it was awarded a 5-Star rating in CRN's 2015 Partner Program Guide. Details

Sopheon announced support for, and participation with, the Netherlands Standardization Institute (NEN) for developing ISO Innovation Management guidelines. Details

Theorem Solutions announced that Publish 3D helps to protect design and visualization IP using 3D PDF. Details

Zuken announced that board reference designs for Intel-produced Internet of Things (IoT) devices prepared in CR-8000 Design Force are now available from Intel. Details



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