Becoming a Market Leader

Scott Cleveland's picture

A response to my last blog…

‘The article is really motivating. We must learn to be market leader.’
During one downturn, IBM made a concentrated effort to come out of it with more market share. They succeeded with emphasis on their services organization. They not only revived IBM, but may be today’s leader in services revenues.
How did they do it? Winston Churchill once said…
“A pessimist sees the difficulty in every opportunity; an optimist sees an opportunity in every difficulty.”
We live in interesting times. The panic on Wall Street rippled quickly from the investment community into executive suites and down the line to each and every employee. Everyone is talking about how to react and what to do next. Now is not the time to look at the difficulty in every opportunity, it is the time to seize the opportunity in every difficulty.
Seth Godin, who has written many successful books on marketing, professes embracing the Up cycle instead of the Down cycle… 
‘The appropriate response is not to try harder, to bear down and grind it out. The response that works is to understand the nature of the cycle and to change it from the start. You must not fight the cycle, you must transform it into a different cycle altogether. It's a lot of work, but less work than failing.’
We need to ask ourselves, ‘What actions can we take today that will position our company as a better one to do business with in this downturned economy?’
One way is to become more Effective and more Efficient in how we make/sell products or provide services.
This starts with your processes. Managing your processes more efficiently will lower costs and lead to increased revenues, and improve customer relationships. It can differentiate you from your competitors. It can be the key that allows your company to break out as the market leader. 
Your Thoughts…
What steps has your company taken to be a market leader?
leadmanagement soft...'s picture

Lead Management Software

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